, and multinational food products corporation, Danone, have partnered to bring a range of foods and beverages to children and families across Spain and Portugal. Three of Danone’s product lines – Actimel, Font Vella and Danone Natural Yogurt – will feature the superheroes from ZAG’s flagship property, “
“Danone’s world-leading health-focused product portfolio, available in over 120 countries around the globe, allows them to be a key player in the nutritious food revolution,” says Hyde Schram, vice president, global partnerships, ZAG. “By adding a popular and beloved licensed brand like Miraculous to their packaging further promotes the likelihood that children will be excited to consume their products, and we’re delighted that our globally beloved superheroes, Ladybug and Cat Noir, will encourage kids to eat healthy, as it is crucial to their growth.”
The in-store promotion, which was brokered by ZAG and
, ZAG’s “Miraculous” Spanish co-production partner and licensing agent, will run in grocery outlets from October to December. The promotion is one of Danone’s biggest activations to date, supported by large in-store display units that offer fans of “Miraculous” the opportunity to win one of more than 100 portable console units by scanning the on-pack QR code.
“We are really glad to connect the world-famous brand, ‘Miraculous – Tales of Ladybug and Cat Noir,’ with Danone, a multinational food-products corporation known for their aim of promoting a healthy lifestyle for children of all ages though their products,” says Gregory Pierron, category manager, DeAPlaneta Entertainment. “We are completely positive that this deal will increase the awareness of both companies among parents and children as well as bring healthy values to the brand.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.