With The Stig featuring prominently on all Wagon Wheels packs – temporarily named Stig On Wheels – the promotion, running from March to May, will provide 30 winners with a track day with The Stig himself and a subscription to
magazine for others.
"We're giving people a once-in-a-lifetime opportunity to experience the thrill and adrenalin rush of speeding around the "Top Gear" track with the world's most famous, anonymous racing driver and it will be a truly memorable day for the winners," says Kate Needham, director, marketing, Burton's Biscuit Co. "Featuring The Stig prominently on the pack will also generate all-important shelf standout and attract shoppers' attention."
"We are thrilled to have partnered with Burton's Biscuit Co and the legendary Wagon Wheels for a Top Gear takeover, and delighted that Burton's are giving fans across the U.K. the opportunity to win this amazing
Wagon Wheels continues to outperform across the competitive U.K. biscuit market, up 7.5 percent year-on-year, according to reports by Nielsen Scantrack and Powerview.
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