Fast food restaurant grows its footprint with flagship restaurant, retail experience and logo.

Taco Bell has made its Las Vegas Strip debut with the launch of its 7,000th restaurant and first flagship retail experience.

The Las Vegas restaurant will serve as the fourth Taco Bell Cantina restaurant to open and the first of its kind to offer 24-hour service. It will also include the Taco Bell retail experience, which will allow consumers to purchase exclusive merchandise and memorabilia in the restaurant.

Selections from the restaurant’s retail experience include Las Vegas-branded merchandise as well as Taco Bell-branded products ranging from hats, shirts and bags to bikinis, rings and sweatshirts. Select merchandise will also be available online at TacoBellTacoShop.com.

In addition to the opening, Taco Bell also unveiled its first logo refresh in more than 20 years.

“If you’re going to throw a party to celebrate the growth and evolution of your brand, there’s no better place to hold it than Las Vegas,” says Marisa Thalberg, chief marketing officer, Taco Bell. “This flagship restaurant is our ultimate expression of the Taco Bell brand and lifestyle.”