SEGA, G Fuel Race Ahead with Sonic the Hedgehog Energy Drink

An energy drink inspired by the classic video game will be available in August.
License Global

June 24, 2020


G Fuel has teamed up with SEGA of America to launch a new kind of power-up for Sonic fans: the new SEGA and G Fuel crossover flavor, Sonic’s Peach Rings.

On Aug.12, 16 oz cans of the energy drink and a powdered form version in 40-serving tubs will be available on the

G Fuel website

. For collectors, G Fuel’s Sonic’s Peach Rings energy drink will also be for sale in a limited-edition collector’s boxes, which includes one 40-serving tub and one 16 oz shaker cup. The collector’s boxes will retail on the

G Fuel website

on Aug. 19.

“We’re ecstatic to partner with such an established energy drink company in the gaming community to bring Sonic’s Peach Rings to market,” says Michael Cisneros, licensing manager, SEGA of America. “Sonic the Hedgehog has always been a character that embodies perseverance and endurance, which are qualities that are central to G Fuel’s product. We can’t wait for Sonic fans to enjoy it.”

The classic video game character, Sonic the Hedgehog, found new fans earlier this year

with the launch of the “Sonic the Hedgehog” movie and accompanying

licensing partnerships

for the film.

"When I think about some of the classic icons in gaming, nothing comes to mind faster than Sonic the Hedgehog," says Cliff Morgan, founder and chief executive officer, G Fuel. "That’s why we’re thrilled to team up with SEGA and introduce our fans to the winning combination of the world’s fastest hedgehog and the world’s best energy drink for gamers."

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