Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
The collection, which showcases 10 emerging designers from around the world, features 20 pieces of men's and women's apparel and accessories.
“Pepsi goes beyond refreshment in a can – it is an iconic lifestyle brand known the world over, with creativity and culture as a touchstone of our DNA,” says Kristin Patrick, senior vice president and chief marketing officer, PepsiCo Global Beverage Brands. “In keeping with that heritage, we want to reward, honor and showcase creativity in all its forms, as well as the people who make it now. This partnership with Vogue Italia is a perfect opportunity to support a whole new generation of talent.”
The line was presented in full for the first time at the Vogue Fashion Dubai Experience Thursday.
Participating designers include Masha Reva (Ukraine), Stella Jean (Italy), Suno (U.S.), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India), Lulwa Al Amin (Bahrain) and William Okpo (U.S.).
The Pepsi x Vogue Italia collection follows the beverages’s first-ever global fashion capsule collection, Live for Now, which featured six global designers and was available at high-end department stores such as Bloomingdales in the U.S., Colette in Paris and Liberty in London.