“Peeps is dedicated to offering our fans a variety of products, looking at the latest trends to inspire new and exciting innovations,” says Caitlin Servian, brand manager, Peeps. “We know many families include Peeps in their Easter traditions, and we want to provide our fans with fun new flavors, varieties and merchandise in addition to our iconic Peeps candy.”
This year, Peeps has teamed up with Funko, Random House Children's Books, MLB and more for non-edible Peeps-related merchandise.
Peeps has also recently announced a variety of new licensing collaborations that go beyond the Easter basket, including International Delight Peeps Flavored Coffee Creamer and Kellogg's Peeps Marshmallow Flavored Cereal with Marshmallows, hitting shelves for a limited-time only.
All food and merchandise partners for Easter are as follows:
- International Delight Peeps Flavored Coffee Creamer
- Kellogg's Peeps Marshmallow Flavored Cereal with Marshmallows
- Original Two Bite Mini Cupcakes & Two Bite Brownies
- Frankford Candy
- Boston America
- Centric Brands
- Funko Pop!
- Hester & Cook
- Random House Children's Books
- RUZ USA
- Little Kids
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