The confectionary company is hopping with new products and collaborations.

License Global

March 4, 2020

1 Min Read
peepscereal.png

Peeps has announced new products and collaborations for the Easter holiday.

“Peeps is dedicated to offering our fans a variety of products, looking at the latest trends to inspire new and exciting innovations,” says Caitlin Servian, brand manager, Peeps. “We know many families include Peeps in their Easter traditions, and we want to provide our fans with fun new flavors, varieties and merchandise in addition to our iconic Peeps candy.”

This year, Peeps has teamed up with Funko, Random House Children's Books, MLB and more for non-edible Peeps-related merchandise.

Peeps has also recently announced a variety of new licensing collaborations that go beyond the Easter basket, including International Delight Peeps Flavored Coffee Creamer and Kellogg's Peeps Marshmallow Flavored Cereal with Marshmallows, hitting shelves for a limited-time only.

All food and merchandise partners for Easter  are as follows:

  • International Delight Peeps Flavored Coffee Creamer

  • Kellogg's Peeps Marshmallow Flavored Cereal with Marshmallows

  • Original Two Bite Mini Cupcakes & Two Bite Brownies

  • Frankford Candy

  • Boston America

  • Centric Brands

  • Funko Pop!

  • MLB

  • Hester & Cook

  • Random House Children's Books

  • Savvi

  • RUZ USA

  • Little Kids

Read more about:

peeps

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like