Nestlé Pure Life and Crayola have joined forces to launch a national promotion celebrating the creativity and individuality of children.

Running through April 30, the new campaign, titled Share-a-Smile, will introduce a new collection of Nestlé Pure Life kid-friendly water bottles featuring labels designed by children from the brand’s 2016 Share-Your-Smile contest.

Additional features of the campaign include free-standing inserts in newspapers, in-store displays, digital media content, website content, influencer campaigns, social media content and national activations that feature Crayola products. Crayola’s logos will also be included across all promotional materials.