M&M's Preps for the Holidays

The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products. 

April 6, 2018

M&M's Preps for the Holidays

The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.

For Halloween, Gemmy has developed Red and Yellow character costumes that are available now at retailers across the U.S. and come complete with inflatable costume, white gloves, fan and battery pack.

For Christmas Gemmy has two new offerings–a 20-inch Red dressed as an elf who greets guests with a smile, and a 12-inch Red dressed like Santa Claus that performs a dance to the song "Sexy and I Know It."

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