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Mentos Scores Agent in France

Mentos Scores Agent in France
Perfetti Van Melle has tapped licensing agency Stories to develop a new licensing program for its confectionary brand Mentos in France. 

Perfetti Van Melle has tapped licensing agency Stories to develop a new licensing program for its confectionary brand Mentos in France.

Stories is looking for licensees across a range of lifestyle categories such as apparel, personal care, oral care, fashion accessories, electronics and sporting goods.

The Mentos licensing program kicked off earlier this year across the European market and will focus on young adults.

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