The MoonPie brand is entering the confectionery world with MoonPie Bites, a new candy twist on the iconic snack.

Licensee Taste of Nature has developed a bite-sized confection inspired by MoonPie’s traditional flavor triad of chocolate, graham and marshmallow, in a deal brokered by Lisa Marks Associates, licensing agency for MoonPie.

MoonPie Bites will launch in the third quarter across the U.S.