The Hooks Cook Up Whataburger Merch

The merchandise has been released in honor of Whataburger’s 70th anniversary.
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License Global

August 7, 2020


The Hooks is celebrating 70 years of Whataburger with a licensed collection of merchandise inspired by the restaurant.

The collection, called “Celebrate Whataburger” includes the orange and white branding and the Texas-inspired logo the brand has been known for over the past 70 years. It is available now on

Hooks’ online shop.

“The Corpus Christi Hooks and Whataburger share a deep-rooted partnership as two cultural staples in South Texas and beyond,” Wes Weigle, general manager, Hooks told


. “When we announced a renewed 15-year partnership in Mar. 2019, we proudly incorporated the famous orange and white pinstripes around Whataburger Field inside and out to strengthen that bond. The Celebrate Whataburger Collection is a collaboration that now allows fans of the Hooks and Whataburger to represent both brands, each of which originated right here in Corpus Christi.”

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