This July, Iceland and The Food Warehouse, are launching a new novelty in all of their stores: a Fruit-tella ice cream exclusive to Iceland and The Food Warehouse stores and online.   

The first to the U.K. market, a fruit stack option, combines three of Fruit-tella’s most popular flavors into one product. Made with orange, lemon and strawberry flavored ice cream, it contains real fruit juice.   

“Iceland has created an amazing ice cream that looks like a skewer of Fruit-tella candies that will be the delight at any family barbecue,” says Marta Ballesteros, area licensing manager, Perfetti Van Melle. “We also love their use of natural ingredients and fruit juice that make it the perfect treat to say yes to in summer. ”   

“We’re delighted to be working with the team at Perfetti Van Melle to bring the iconic taste and texture of Fruit-tella to the frozen aisles of Iceland and The Food Warehouse, in a U.K.-first this summer,” says Andrew Staniland, trading director, Iceland. “The nostalgic taste, texture and colors are all replicated perfectly in ice cream form, and we can’t wait to hear what our customers think, especially with more flavors on the horizon too.”