Ferrero Creates 'World of Nutella'

New permanent restaurant offers custom menu featuring the popular hazelnut spread.

The Ferrero Group has opened its first owned and operated restaurant inspired by the iconic confectionery brand Nutella in Chicago.

The new restaurant–called, fittingly, the Nutella Café–will feature a specially curated menu including all-day dishes and to-go options such as baguettes with Nutella, hazelnut and blueberry granola with yogurt and Nutella, paninis, salads and more.

"We wanted to create a world of Nutella for our fans that could truly capture the essence of the brand–not just in the dishes that will be served, but in the full experience from the moment you step into the space,” says Noah Szporn, head, marketing, Nutella North America. "The Nutella Café offers something for everybody, and we encourage everyone to come in and try a dish or snack. We hope Nutella enthusiasts, Chicagoans and visitors enjoy the café as much as we enjoyed creating it." 

The Nutella Café is now open to the public, approximately one block from Chicago’s Millennium Park.

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