Condé Nast brand secures two wine offerings for recipes as well as food and wine pairings.
Digital food brand Epicurious has partnered with Wines That Rock to launch a new range of custom-designed wines.
The new wine collection includes two offerings–a Cabernet Sauvignon and a Chardonnay–that were created with the assistance of Epicurious senior editor Matt Duckor and food director Rhoda Boone.
In addition to the wine’s development and release, Epicurious will create a number of recipes featuring the new wines, food and wine pairings, and more.
“For 20 years, we’ve been the place where real home cooks go to be inspired. So, we made a wine to inspire you. A wine for people who cook, love great ingredients and want to make sure their wine works just as well in their wine glass as it does in their pan sauce,” says Eric Gillin, executive director, Epicurious. "It's the first wine designed to go kitchen to table."
Wines That Rock is a lifestyle wine company behind the Rolling Stones Wine Club, Turner Classic Movies Wine Club and retail brands including “Downton Abbey” Wines, Fifty Shades of Grey Wines and more.
“Epicurious attracts passionate home cooks with great recipes and fun cooking videos. The goal of this project was to create a collection of wines that complement the Epicurious recipes, creating a natural partnership between food and wine,” says Howard Jackowitz, founder, Wines That Rock. “We are thrilled to collaborate with Epicurious as it has allowed us to tap into the passion of both foodies and wine lovers.”
Epicurious Wines are now available online at EpicuriousWine.com. The wine offerings will also be available through the Tasting Room Wine Club at TastingRoom.com.