For the second year in a row, Lojas Americanas will be launching a new line of Easter Eggs for 2021 through D´elicce, official licensee of the emoji brand. The products are presented in two sizes: 80g and 130g, both with a gift inside.
“We are excited to work for the second year with Americanas through their own brand D´elicce in Brazil for the Easter Season,” says Celso Rafael, chief executive officer, Lotus Global Mkt, responsible for the brand licensing in Brazil. “They develop high quality products and have a great distribution capacity, which allows reaching consumers in more than 700 cities across the country.”
Emoji brand easter eggs will be available in more than 1,700 points of sale, in the app and website of Lojas Americanas, one of the largest retail chains in the country.
“For the emoji company, it is a great pleasure to be part of this important holiday for children and adults through this amazing partnership with Lojas Americanas and its own brand D’elicce,” says Marco Hüsges, chief executive officer and founder, the emoji brand.