Licensing firm Consumer Strategies has signed on to represent behavioral food expert Juliet A. Boghossian, creator and founder of Food-ology: You Are How You Eat.

Based on food psychology, Food-ology links food habits to personality traits and behavioral tendencies, revealing why we do the things we do.

Consumer Strategies is now considering potential partners in endorsement, food, publishing, games and apps, social expressions, home storage and travel.

“Today’s consumer has an insatiable appetite to learn more about themselves, other people or a situation that hasn’t revealed itself,” says Nora Wong, senior partner, Consumer Strategies. “Food-ology is a portal into the layers of one’s persona, and we are thrilled to be part of this food concept that is edgy and has never been done before.”