Chefclub Unveils New Licensing Deals

Multiple new deals have been unveiled from Chefclub.
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License Global

June 11, 2021


Chefclub has announced multiple collabs, including one with eOne and Hasbro for “Peppa Pig,” one with Groupe SEB, one with Spreadshirt and one for Upyaa.

Two branded “Peppa Pig” recipes were created by Chefclub and shared on Facebook, YouTube, Instagram and Pinterest. A kids’ challenge organized by Okoo in association with Chefclub Kids was announced in three “Peppa Pig” magazines in France.

A global partnership with Groupe SEB has been signed with the development of a line of cookware products under the brand “Chefclub by Tefal.”

The first Chefclub x Tefal products were launched in France for Candlemas Day 2021 with a line of pancake pans, bakeware and a new electric griddle appliance, the Crep’Party. The 5O SKUs in the line include skillets, pots & pans, kitchen tools and small domestic appliances. It will be launched in Europe and sold via offline and online channels as well as direct-to-consumer on the Tefal and Chefclub websites in 2021/2022.

In March, Chefclub Kids culinary toys and games

by Upyaa launched in France, allowing children to become little chefs by creating their own ice creams, popsicles and chocolate bars. Each pack includes a booklet with three Chefclub recipes.

Spreadshirt, a print-on-demand platform, has launched a Chefclub apparel line in Europe and North America starting mid-April. Chefclub fans can now select their preferred designs, models and colors in one click. A full line of Chefclub Kids products released in Q4/20 in France and were sold out.

More products are to come this year.

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