In honor of M&M’s 75^th anniversary, Danish fashion designer Camilla Stærk has created special packaging for the iconic candy.

The M&M’s by Stærk Designer Collection will be available exclusively in Target stores in the U.S. beginning Sept. 4 and includes an animal print design inspired by the candy. The collaboration is further supported by a marketing campaign that includes retail displays and packaging and print advertisement in the September issue of Vogue.