C3 Plans Chef Santos Sauces

C3 Entertainment has tapped Vita Food Products to create a range of sauces, dressings and condiments from celebrity chef Jason Santos.

April 6, 2018

Vita Foods is on board to expand the celebrity chef’s brand.

Each condiment or sauce is based on an authentic recipe created and used by Santos, including several of the same sauces and ingredients served at his restaurants.

“I chose Vita Food Products because I wanted to work with a company that is forward thinking and where the standard of quality comes first,” says Santos. “I am thrilled to be sharing my sauces with consumers. The plan is to kick off the line with some of my favorite BBQ sauces including a BBQ syrup and a white BBQ sauce suitable to use with a variety of fish and meats. The first introduction of dressings on the shelf will be my Black Garlic and Red Onion vinaigrettes.”

Santos was a finalist on Fox’s cooking show “Hell’s Kitchen” and regularly appears on CBS’ “The Talk.” He owns two restaurants in Boston, Mass.–Abby Lane Boston and Back Bay Harry’s.

“With his unique talent for creating delicious sauces,

chef Santos and Vita Foods are the perfect pairing. His fans will love having Santos’ sauces available at retail,” says Ani Khachoian, executive vice president, licensing, merchandising and distribution, C3 Entertainment. “The high quality of Vita Foods products will please Santos’ existing followers while positioning him for wider exposure to new audiences.”