Global children’s entertainment company Spin Master has announced a multi-year agreement to become the global master toy licensee for Riot Games’ “League of Legends,” one of the most-played PC games in the world. The agreement was brokered by CAA-GBG, the global licensing representative for Riot Games.
“We are excited to have brought together two powerhouses in gaming and toys,” says Robert Schwartz, vice president, sales and new business development, CAA-GBG. “Spin Master’s passion for the ‘League of Legends’ IP stood out as a key differentiator, and we are excited to go on this journey with Spin Master and Riot Games.”
Spin Master will develop products including action figures, playsets and role play items to represent the property in the toys and games category.
“Spin Master is excited to collaborate with Riot Games to bring innovation and meticulous attention to detail to the rich characters and unique worlds in ‘League of Legends,’” says John Blaney, senior vice president, licensing, Spin Master. “Our ‘League of Legends’ lineup will appeal to fans of all ages, delivering high-quality products on the cutting edge. We look forward to delivering enhanced collectability and unique play experiences for the massive global ‘League of Legends’ fan base both on and offline.”
Entering its second decade, “League of Legends” is a team-based, multiplayer online strategy game where two teams of five champions face off to conquer the other’s base. Players choose from more than 150 champions to make plays and take down towers as they battle their way to victory.
“Spin Master is the perfect partner for the ‘League of Legends’ franchise, and together we have the opportunity to enhance our champions and their stories, giving players the opportunity to go even deeper into the ‘League of Legends’ universe,” says Christian Bayley, director, brand management, consumer products, Riot Games.
The products are anticipated to hit shelves in the fall of 2021.
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