Simone I. Smith Launches Two Jewelry Collections at Walmart

Collections include jewelry and accessories for women and men.
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February 7, 2022

Simone I. Smith, with her husband, LL Cool J
Simone I. Smith

Simone I. Smith has announced Simone I. Smith for Walmart and Focus for Men By Simone I. Smith, two new jewelry/accessories collections at an affordable price point for women and men. The launch brings Simone's design expertise and love of accessories to a large audience to celebrate strength, integrity and style. The collections have launched in more than 1,000 Walmart locations across the U.S. and on   

The Simone I. Smith for Walmart collection is based on Simone's style and features an assortment of her signature hoops in a variety of shapes, sizes and finishes – including the trademark bridge hook that maintains the earring’s shape. The in-store collection, crafted entirely in sterling silver, is available on  

"I feel a great deal of pride in being able to create high-quality, fashionable products, and represent for all the ladies around the world who love accessories as much as I do,” says Smith. “It's fulfilling to be able to share my vision and jewelry in

a much larger way through Walmart's scale."  

For Focus for Men By Simone I. Smith, Smith drew inspiration from her husband, entertainer, LL Cool J, who is also featured in the brand's campaign.  

"We're excited for Simone to debut the Simone I. Smith for Walmart and Focus for Men By Simone I. Smith collections right in time for Valentine's Day,” says Jillian Cueff, vice president merchandising, jewelry and accessories, Walmart. “The stylish assortment is elevated and affordable, and it can only be found at Walmart." 

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