Fashion chain, Pull&Bear, has signed a direct-to-retail agreement with DeAPlaneta Entertainment for the global launch of a “Smurfs” collection.  

The men’s collection includes T-shirts, sweatshirts, bomber jackets and jeans along with shorts, shirts and caps available from its online store. DeAPlaneta Entertainment coordinates the brand’s licensing program in Spain, Portugal and Central and Eastern Europe.  

“The Smurfs” also launches a new line of toys with master toy license holder Jazwares, in addition to new video games, fashion collections, health and beauty lines, audiobooks and other entertainment products and experiences.