McDonald's and 23XI combine streetwear and racing for their first merch collection, with 10 curated pieces for fans to mix and match, including a custom bomber jacket, limited-edition T-shirts, basketball shorts and tearaway snap up pants. All proceeds will benefit the 23XI Speed Institute, 23XI Racing's educational and professional development program focused on DEI efforts in the motorsports industry.
"For years, racing culture has had a presence in streetwear culture,” says Bubba Wallace, driver, 23XI. “Growing up, I remember how cool it was to rock a racing jacket with all the different patches and designs, so I was more than happy to model this collection. My favorite piece is the bomber jacket – I love how authentic it looks and it has a unique McDonald's feature thatI know fry enthusiasts, like me, will be particularly excited about."
"We're thrilled to bring our sports fans a streetwear collection they will want to wear and show off," says Elizabeth Campbell, senior director, cultural engagement, McDonald's USA. "Through our partnership with Bubba Wallace and 23XI, we've set out to broaden the racing fanbase and change the culture of what is typically seen in the racing world. This collection is one way we're connecting to our fans, and we can't wait to see their excitement when the merch drops this Friday."
T-shirts will be available in sizes small through 3XL. Jackets, pants, hats and hoodies will be available in sizes small through 2XL. Slides ranging from small through XL will also be available.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.