In collaboration with anime streaming brand Crunchyroll, Gucci is launching a selection of items featuring characters from “Bananya,” an original Japanese anime series about the lives of cats who live in bananas.
The items include seven womenswear items – four G Loved base short-sleeve cotton T-shirts and three felted cotton sweatshirts (one hooded and two crew-neck options) adorned with the “Bananya” characters. The sunlight sweatshirt and short-sleeve T-shirt display the Bananya Bunch, the three younger siblings of “Bananya.”
For women, there are two styles of sneakers and a pair of slides that are all adorned with Bananya and Tabby Bananya. On the sneakers, for both women and men, the two cats sit in their banana atop the Gucci green-red-green web stripe.
The jewelry collection includes a colored crystal and fabric brooch with Bananya Bunch and one with Bananya on his own. A chain necklace in metal with a gold finish featuring Bananya as a pendant fashioned out of crystals and enamel is also offered.
“Anime is a pop culture mainstay and our new collection with Gucci celebrating the eternally adorable ‘Bananya’ is just another example of the power of this medium to transcend categories,” says John Leonhardt, consumer products head, Crunchyroll. “We are thrilled to be working with Gucci to bring this playful collection to fans around the world.”
The selection of items featuring Bananya will be available this May online at Gucci.com and directly operated stores worldwide.