October 29, 2021
Don't Call Me Jennyfer, a French casualwear retailer, has dropped a Chupa Chups collection for this fall. The deal was brokered by WildBrain CPLG, an entertainment, sport and brand licensing agency.
The collection includes T-shirts, jumpers, vests, socks, jackets, sleepwear and underwear.
“Approaching Gen Z and Millennials through the eyes of Don't Call Me Jennyfer has felt quite natural,” says Vanessa Grande, licensing coordinator, Perfetti Van Melle. “The fashion collection developed, expresses joy and having fun by linking the colorful vibes of our sweet Chupa Chups brand.”
The collection is available across the franchise and international network of stores of the group and from its online store.
Meet Perfetti Van Melle and Wildbrain CPLG at Brand Licensing Europe – Register now!
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