License Global
November 19, 2021
Cloudco Entertainment, owner of entertainment property Care Bears, has launched another collection with global fashion retailer – H&M – to celebrate the brand’s nearly 40-year history. The deal was secured by Cloudco Entertainment’s agent in the Nordics, Plus Licens, and features five exclusive pieces. The pieces range from a tie-dye patterned mesh dress to Care Bears printed athleisure wear and are currently available online in North America, Europe, the Middle East, Africa and Asia, with an ongoing global rollout continuing through February 2022.
“It’s an honor to see the Care Bears at H&M again, and this time it’s to celebrate our 40th anniversary,” says Roubina Tchoboian, vice president, international licensing, Cloudco Entertainment. “We’re so happy with how the range turned out and love how H&M brought some of our favorite Care Bears to life through fun and humorous designs.”
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