Bruno Mars is branching out into fashion with fashion label Lacoste.
The collection, named after Mars' alter ego Ricky Regal, will be available for a limited time at Lacoste's West Hollywood concept store. This is Mars's first-ever fashion collaboration.
"I've been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines," Mars told GQ. "Lacoste was the first and only brand that said, 'Bruno, we want you to make this truly yours.'"
From tie-dyed shirts to velvet wide-collared tracksuits and Lacoste's signature polo, Mars put his signature spin on the pieces. The collection includes shirts, jackets, pants, shorts, aviators and more.
"Collaborating with Bruno and entering into his unique world has been a great adventure," Louise Trotter, creative director, Lacoste, told GQ. "He has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn't a single aspect that he was not fully involved. With Ricky Regal x Lacoste, Bruno has created a luxury sportswear brand that bridges the Lacoste sportswear heritage and his seductive style."
The first Lacoste x Ricky Regal collection will be at exclusive retailers through Mar.18. The collection will launch at select Lacoste stores and the Lacoste website on Mar. 8.