Authentic Brands Group Announces Partnership with GCE International

GCE International will design and manufacture neckwear, handkerchiefs and pocket squares for Van Heusen, Izod, Arrow, Geoffrey Beene and Eagle.

License Global

January 6, 2023

Ties from GCE brands. Authentic

Authentic Brands Group

(Authentic) has announced a partnership with GCE International, which will see GCE International design and manufacture neckwear, handkerchiefs and pocket squares for Van Heusen,

Izod

, Arrow, Geoffrey Beene and Eagle. The collections will be distributed under MMG, a division of GCE International.

“We are excited to partner with MMG, a company that has designed and produced quality dress furnishings for over 100 years, to further expand our branded menswear offerings for these classic brands,” says Scott Orenstein, vice president, heritage brands, lifestyle, Authentic. “MMG’s expertise in this key category helps to build a well-rounded lifestyle offering for these classic American heritage brands.”

The Van Heusen, Izod, Arrow, Geoffrey Beene and Eagle collections became available for purchase at key national retailers and online as of Jan. 1.

“We are thrilled to partner with Authentic to develop premium neckwear and accessories collections for Van Heusen, Izod, Arrow,

Geoffrey Beene and Eagle,” says Thomas Kroner, division president, MMG. “Utilizing our strength in design, wholesale and retail, our aim is to expand on each brand’s rich heritage with product that will further its presence in the marketplace.”