Authentic Brands Group Announces Partnership with GCE International

GCE International will design and manufacture neckwear, handkerchiefs and pocket squares for Van Heusen, Izod, Arrow, Geoffrey Beene and Eagle.

License Global

January 6, 2023

1 Min Read
Ties from GCE brands.
Ties from GCE brands. Authentic

Authentic Brands Group (Authentic) has announced a partnership with GCE International, which will see GCE International design and manufacture neckwear, handkerchiefs and pocket squares for Van Heusen, Izod, Arrow, Geoffrey Beene and Eagle. The collections will be distributed under MMG, a division of GCE International.

“We are excited to partner with MMG, a company that has designed and produced quality dress furnishings for over 100 years, to further expand our branded menswear offerings for these classic brands,” says Scott Orenstein, vice president, heritage brands, lifestyle, Authentic. “MMG’s expertise in this key category helps to build a well-rounded lifestyle offering for these classic American heritage brands.” 

The Van Heusen, Izod, Arrow, Geoffrey Beene and Eagle collections became available for purchase at key national retailers and online as of Jan. 1. 

“We are thrilled to partner with Authentic to develop premium neckwear and accessories collections for Van Heusen, Izod, Arrow, Geoffrey Beene and Eagle,” says Thomas Kroner, division president, MMG. “Utilizing our strength in design, wholesale and retail, our aim is to expand on each brand’s rich heritage with product that will further its presence in the marketplace.” 

Read more about:

Authentic Brands Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like