ViacomCBS Consumer Products has announced that Venetia Davie has been promoted to Vice President for the U.K. and Ireland.

In the role, Davie will lead VCP’s U.K. and Ireland business, managing the London-based team and overseeing local relationships with VCP partners. She will be responsible for both developing promotional partnerships and leading local VCP retail sales and marketing divisions across the markets. Davie will start the role in January and will report to Mark Kingston, senior vice president, international, VCP.

“Venetia has extensive experience across a range of branded consumer products businesses, and a proven track record of transforming and expanding key properties in markets around the world,” says Kingston. “She will play a pivotal role in developing and implementing a consumer products strategy for our growing business in the U.K. and Ireland.”

Davie previously held several senior roles at media company including DC Thompson. She led DC Thompson’s acquisition of Petit Collage, a children’s toy and gifting company, and was named managing director at Petit Collage in 2017. Davie also served in leadership positions at DC Thompson’s other brands, Wild & Wolf and Paragon Book Publishing.