Appointment will bolster the company's development in cross-category events and entertainment globally.

NBCUniversal has tapped industry veteran Carol Nygren to serve as vice president of worldwide live entertainment.

In her new role, Nygren will spearhead the strategy and development for cross-category live events and entertainment. While managing current partnerships, she will also work to create new relationships globally and implement strategies to ensure revenue and creative consistency based on the studio’s portfolio of properties.

Nygren joined NBCUniversal from Fathom Events, where she led programming efforts for alternative content in cinemas across the U.S., developed new clients and drove overall strategy for identified verticals. Prior to Fathom Events, she served as executive vice president and managing director at Live Event Management, where she managed all aspects of live event business and oversaw strategy developments and execution for national touring arena-based events.

Additionally, she spent 16 years at Disney, where she worked across live family entertainment and consumer products, and developed Disney On Ice into a globally recognized brand.

“As we look into new avenues to strengthen the reach and broaden the appeal of our IP, we’re thrilled to welcome Carol,” says Vince Klaseus, president, NBCUniversal Brand Development. “She brings more than 20 years of expertise in the live entertainment arena, specializing in family focused events, and has a proven track record of creating effective strategies that engage fans of all ages and underscore brand loyalty though live, immersive experiences. As we look ahead to 2017, we’ll be announcing several new partnerships within the live entertainment space.”