The Insights People, the global leader in kids, parents and family market intelligence, has welcomed eight new employees.
Ricky Myers, who joins from Argentina-based kids media agency KidsCorp, has signed on as business development director for LatAm.
"I'm looking forward to collaborating with best-in-class talent to bring real-time insights into the Latin American kids and teens ecosystem," says Myers. "I hope to see businesses across the region improve their ROI through a deep understanding of emerging flash trends – as well as gaining a holistic understanding of their target's way of life."
Rachel Gleave joins from Manchester-based Media More Sales as research executive, and Georgie Martin joins from the BBC as research manager.
"After such a successful year of growth and development, I'm very excited to be joining The Insights People," says Martin. "I hope to help shape and advance the bespoke research side of the business, building strong client relationships and providing critical insight."
On the tech side, Jon Parnham, Andy Patterson and Jack McKelvey are onboard as junior developers, having graduated from Northcoders, with Gemma Just and Victoriya Holland joining the marketing team as graphic designer and PR and marketing executive, respectively.
"We have started 2021 where we left off in 2020, and I am delighted to be welcoming such incredible talent to our business – who share our vision of becoming the business-critical tool for all major brands who operate in the kids, parents and family space," says Nick Richardson, founder and chief executive officer, The Insights People.