Abraham’s role will see him oversee Guru’s content sales, licensing and merchandising, consumer products and new business ventures. Before taking the role, he was

Guru Studio’s senior director of sales and new business development for a little over a year.

“Jonathan has broad expertise across a wide spectrum of the kids business and is well positioned to adapt our sales efforts to the rapidly changing landscape,” says Frank Falcone, president, Guru Studio. “Under his brief tenure, we have seen remarkable sales growth across a variety of new sectors.”

Assisting Abraham in his new role is Corey Caplan, director, international sales. Caplan comes to Guru having served as Gusto Worldwide’s senior director of international sales.