Stan Denenberg has signed on to help lead the golfing company’s licensing team.

NORTH AMERICA–Creative Covers for Golf, a producer of headcovers for school mascots, has tapped Stan Denenberg to join its team as director of business development and licensing.

In his new role, Denenberg will oversee the development of new wholesale distribution channels worldwide and will help to evaluate new licensing opportunities from entertainment companies including Warner Bros. and DC Comics.

Prior to his new role, Denenberg founded Winning Edge Designs.  He also launched the licensing divisions of Loudmouth Golf and Volvik Golf Balls.

“The appointment of Stan Denenberg is an important step for Creative Covers growth in all facets of our operations,” says Lorne Kotzer, founder and chief executive officer, Creative Cover. “Stan brings a wealth of new ideas and experience to the table. We look forward to Stan helping us find exciting new business opportunities that will grow our reach. He understands the important balance between brand owner, manufacturer, retailer and golfer consumer.”