The Women in Toys board of trustees has elected Ashley Mady, president and founder of licensing agency Brandberry, as its new president effective April 1.

Mady follows incumbent Joan Packard Luks, president of The Serenata Group, who has served as president of WIT since August 2010.

Mady has been an active board member, South Florida chapter chair and co-chair of the Wonder Women in Toys, Licensing & Entertainment Awards Dinner for several years. She also chairs the organization's Web and Social Media committees.

“I've always been a proud supporter of Women In Toys and am excited to contribute in a bigger way than ever before," says Ashley Mady, president, Brandberry, and incoming WIT President. “As an industry filled with smart, strong and talented business women, we are so fortunate to have this incredible organization where we can come together to network, create business relationships, and forge lifelong friendships. It's an absolute honor to step into Joan's very big shoes – she, along with our board and advisory board, has created a solid foundation that I hope to strengthen in the years to come.”