Primark and Disney to Lead Keynote Session at France Licensing Day

Lugdivine Mambert, commercial manager, Primark France and Ali Sana, lead retail sales, e-commerce and marketing, The Walt Disney Company, have been announced as the keynote speakers for the inaugural France Licensing Day & Licensing International Awards, taking place in Paris on March 9.

The pair will lead the session, Primark and Disney in Conversation - A Decade of Success with a Centenary Brand, in which they will discuss how leveraging well-loved brands can drive in-store footfall, create memorable customer experiences and deliver commercial goals.

Primark recently unveiled its first collection to celebrate 100 years of Disney across adult and kidswear including sweatshirts, T-shirts, nightwear and accessories. The new, 70-piece collection forms part of a year-long calendar of activity by the retailer to commemorate Disney 100 Years of Wonder, taking inspiration from the magic of the brand’s characters and stories.

"The knowledge and experience of Lugdivine Mambert and Ali Sana will be an invaluable asset for this edition of the France Licensing Day & Licensing International Awards,” says Matthieu Battini, EMEA account director, Informa Markets. “We are also delighted to be able to welcome two of the biggest players in the sector in France but also internationally to facilitate the partnerships of tomorrow. This day will allow companies to get inspired, meet new partners and decide what their next adventure will be!”

Related:10 Minutes With … France Licensing Day on its Inaugural Event, in Partnership with Licensing international

As these two powerhouses of consumer products celebrate major milestones - 10 years in France for Primark and Disney’s 100-year anniversary, France Licensing Day & Licensing International Awards delegates will hear and learn how each has achieved its success.

License Global will be in attendance at the event, click here to book a meeting with the team.

France Licensing Day & Licensing International Awards takes take place at Cité Internationale Universitaire de Paris in Paris, France, on March 9, 2023.

Informa’s Global Licensing Group (which is behind Brand Licensing Europe, Licensing Expo and License Global) has partnered up with Licensing International for the event, which includes the Licensing International France Awards.

Click here to find out more about exhibiting or visiting France Licensing Day 2023.