A global licensing deal has been inked between esports merchandising company We Are Nations and footwear brand ISlide.
The licensing deal will allow ISlide to license We Are Nations’ roster of esports teams and influencer IPs for use on its footwear. Slides will feature the branding of UYU, SK Gamin, Team Reciprocity, Method and Complexity Gaming.
“Anyone who has been following We Are Nations knows that getting our teams on products sold next to mainstream sports organizations and through mainstream sales channels has always been a primary part of our growth strategy,” says Patrick Mahoney, chief executive officer, We Are Nations. “With ISlide, we found the perfect partner who makes a quality, on-trend and well-priced product that also shares our vision of esports. We are excited to see where this goes.”
ISlide is already a long-term licensee for leagues like the NBA, NHL, MLB, NBA 2K League and Overwatch League.
“ISlide is always looking toward the future and recognizes gaming as a major opportunity for the company,” says Justin Kittredge, founder, ISlide. “Over the past two years, we have seen an amazing response to our product from the Overwatch League and NBA 2K League communities and are excited to bring ISlide and our custom ability to even more gamers around the world. We are proud to be partnering with the best in the industry through We Are Nations and to allow their communities to ‘Stand In What You Stand For.’”
Slides will be available for purchase from Feb. 6 on ISlide’s website.