Vexed Gaming and entertainment merchandise specialist The Koyo Store have inked a deal to offer fans a range of branded collectibles.

In addition to traditional merchandise items such as key rings and pin badges, the partnership will see the Manchester-based esports team offer a range of merchandise and jewelry, including a necklace/bracelet compatible drop charm. 

“We’re absolutely thrilled to be partnering with The Koyo Store to extend our range of merch in a new and exciting direction,” says Sonny Waheed, co-director, Vexed Gaming. “We’ve a wonderfully diverse fan base and, for the first time, have a range of collectibles, especially the start of our jewelry range, that can appeal across all our supporters.”

It’s the first time a leading team has embraced the world of costume jewelry, highlighting Vexed and The Koyo Store’s shared philosophy of engaging with the esports community in new and innovative ways.

“Vexed Gaming are one of the most forward-thinking teams in esports, and they challenged us to come up with a range that fits with both their brand and their diverse fan base,” says Lee Townsend, chief executive officer and founder, The Koyo Store. “We’re very much aligned with Vexed Gaming’s desire to engage with fans in meaningful, innovative ways and we can’t wait to see what else the partnership will bring.”