Vexed Gaming, Koyo Unveil Esports Jewelry, Other Merch

Vexed Gaming has teamed with The Koyo Store to launch a range of esports merch, including a range of jewelry.

License Global

December 4, 2019

1 Min Read

Vexed Gaming and entertainment merchandise specialist The Koyo Store have inked a deal to offer fans a range of branded collectibles.

In addition to traditional merchandise items such as key rings and pin badges, the partnership will see the Manchester-based esports team offer a range of merchandise and jewelry, including a necklace/bracelet compatible drop charm. 

“We’re absolutely thrilled to be partnering with The Koyo Store to extend our range of merch in a new and exciting direction,” says Sonny Waheed, co-director, Vexed Gaming. “We’ve a wonderfully diverse fan base and, for the first time, have a range of collectibles, especially the start of our jewelry range, that can appeal across all our supporters.”

It’s the first time a leading team has embraced the world of costume jewelry, highlighting Vexed and The Koyo Store’s shared philosophy of engaging with the esports community in new and innovative ways.

“Vexed Gaming are one of the most forward-thinking teams in esports, and they challenged us to come up with a range that fits with both their brand and their diverse fan base,” says Lee Townsend, chief executive officer and founder, The Koyo Store. “We’re very much aligned with Vexed Gaming’s desire to engage with fans in meaningful, innovative ways and we can’t wait to see what else the partnership will bring.”

Read more about:

Vexed Gaming

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like