Jeff Staple, ‘Overwatch’ Make a Play for Esports Kits

The collaboration has 20 different esports kits for “Overwatch” gamers.

License Global, Content Editor

January 22, 2020

1 Min Read
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“Overwatch” League and streetwear designer Jeff Staple have announced a collaboration to create an authentic esports kit for gamers. Each of the 20 “Overwatch” League teams will have their own home and away kits for the 2020 season.

“I’m proud that the ‘Overwatch’ League and Activision Blizzard Esports are leading the way by designing a highly-considered player performance-oriented esports kit,” says Daniel Cherry, chief marketing officer, Activision Blizzard Esports. “We’re excited to celebrate the launch of our 2020 season by spreading local esports fandom through our exclusive collaboration with Jeff Staple. In February, our 20 teams will take the global stage in front of their hometown fans for the first time wearing this fresh Staple designed kit!”

The full kit will include a short-sleeve jersey, long-sleeve jersey and jacket for each of the league’s 20 teams. It will also include accessories like hats, compression sleeves and beanies.

“I have been observing esports for years and am a huge fan of what ‘Overwatch’ League has been able to accomplish, so when they asked me to design their new kits, I was stoked,” says Staple. “It was a once-in-a-lifetime opportunity to bring the best of the esports and streetwear worlds together to create something totally unique and groundbreaking. The kits are not only specifically engineered to perform to players’ specifications, but they’re also designed to look great outside the arena.”

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Overwatch

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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