Viacom has organized and hosted the industry’s first Datafront on Tuesday in New York City.

The event explored fundamental shifts in the media landscape and the impact an increasingly convergent ecosystem has on consumer and marketers. The event aimed to help marketers understand how to best connect to audiences watching the shows. Topics of discussion included TV, marketing science, brand content creation, delivery for fans and more.

“Viacom has long been a leader in data strategy, investing in building the most advanced capabilities and world class team in-house, so it made sense for us to take initiative and create the industry’s first Datafront for the community of data scientists and marketers whose critical work has shifted from backroom to boardroom,” says Kern Schireson, executive vice president, data strategy and consumer intelligence, Viacom. “This is a watershed moment for television as data has redefined how we consider so many aspects of the business, from alternative currencies to measurement to branded entertainment.”