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Upland, Spirit Halloween Bring Halloween to the Metaverse

Co-branded Halloween-themed NFT collaborations will launch in Upland, the Earth's Metaverse.

Blockchain-based metaverse Upland and Spirit Halloween have announced a new partnership centered around Halloween-themed NFTs featuring Spirit Halloween's characters, including their mascot, Jack the Reaper.  

The partnership will kick off with an exclusive sale of Spirit Halloween-themed game pieces called Block Explorers. Following this launch, Spirit Halloween will take over the Upland metaverse with Halloween-themed Spirit Halloween NFT Bundles featuring in-game decorations, Block Explorers and exclusive Upland Legits, a new generation of unique, interactive NFTs.  

"With the Halloween season approaching, Spirit Halloween is a natural partner for us," says Dirk Lueth, co-founder, Upland. "I'm especially excited about the inclusion of Legits in our partnership. Legits incorporate stunning 3D designs and are optimized for a mobile experience. In addition, these new NFTs offer an added layer of gamification that die-hard Spirit Halloween fans will want to collect, trade and showcase, including an increased level of interactivity that fans can't resist." 

Upland is one of the world’s fastest growing blockchain platforms. The blockchain-powered virtual metaverse maps onto the real world, offering players true ownership of digital property NFTs based on real addresses that they can buy, trade and sell through an open marketplace. In addition, fans can play from anywhere in the world. 

"As the leader in all things Halloween, it only makes sense for us to be the first retailer to haunt up the Upland metaverse," says Kym Sarkos, executive vice president, Spirit Halloween. "Our fans are the best on the planet and now they will be the best in the metaverse as well. We can't wait to hear what they think about these new cutting-edge NFT collectibles." 

The partnership will roll out in multiple phases over the Halloween season, beginning with a Spirit Halloween Block Explorer sale on Oct. 18, prior to a full launch of Spirit Halloween NFT bundles on Oct. 25, exclusively in the Upland metaverse. Sign up for updates about the partnership and launch at

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