A Uniformed Fashion: Supermodel Designs for FAO Schwarz

Supermodel Gigi Hadid has designed FAO Schwarz’s new toy soldier store uniforms.
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October 26, 2018

A Uniformed Fashion: Supermodel Designs for FAO Schwarz

The new uniforms are informed by Hadid’s memories of childhood visits to the store, and present an updtaed take on the the store's iconic employee costumes. 

Jason Ryan, co-founder and chief creative officer of A Leading Role custom produced the uniforms, which will be worn at FAO’s new flagship 30 Rockefeller Plaza in New York City, which is set to open Nov. 16.

The new costumes were unveiled on “The Tonight

Show with Jimmy Fallon” and during a private event held at the FAO Schwarz shop-in-shop at the Bloomingdale’s 59th street location in New York City.

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