License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

A Uniformed Fashion: Supermodel Designs for FAO Schwarz

A Uniformed Fashion: Supermodel Designs for FAO Schwarz

Supermodel Gigi Hadid has designed FAO Schwarz’s new toy soldier store uniforms.

The new uniforms are informed by Hadid’s memories of childhood visits to the store, and present an updtaed take on the the store's iconic employee costumes. 

Garment details include a “FAO red” double-breasted jacket with gold buttons, a black belt with a gold buckle cinching at the waist, gold epaulettes covering the shoulders, gold and red piping along the outer leg of the black pants and gold trim covering the bottom of the coat, the high collar, as well as the sleeve. The classic hat stands 12 inches tall and sports a gold medal FAO Schwarz clock-face emblem and three toy blocks that spell FAO hanging from the chain chin strap as well as a medal on the right breast pocket featuring the words, “celebrate, wonder, discover, share, together.”

Jason Ryan, co-founder and chief creative officer of A Leading Role custom produced the uniforms, which will be worn at FAO’s new flagship 30 Rockefeller Plaza in New York City, which is set to open Nov. 16.

The new costumes were unveiled on “The Tonight Show with Jimmy Fallon” and during a private event held at the FAO Schwarz shop-in-shop at the Bloomingdale’s 59th street location in New York City.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.