Turner Broadcasting and Warner Bros., both Time Warner companies, are strengthening the pipeline of original content for the cartoon network Boomerang.

April 6, 2018

2 Min Read

Turner Broadcasting and Warner Bros., both Time Warner companies, are deepening their ongoing partnership with a global agreement to strengthen the pipeline of original content being developed for the recently rebranded cartoon network Boomerang.

The agreement, which represents the first-ever original content being developed exclusively for Boomerang, includes nearly 450 half-hours of programming from Warner Bros. Animation. The content will premiere on all Boomerang channels worldwide and on some Cartoon Network channels internationally, along with potential crossover with Turner Broadcasting's Pogo, Boing, Toonami and Cartoon Network (U.S.)

The partnership also extends Boomerang's access to the classic animation portfolio from the Hanna-Barbera, MGM and Warner Bros. Animation collection, a total of 3,500 titles. Drawing on the vast resources of the world’s largest animation library which includes contemporary classics from Cartoon Network Studios, Boomerang’s on-air schedule will continue to feature timeless favorites such as "Tom and Jerry," "Looney Tunes" and "Scooby-Doo!."

Premiering this fall will be the first of Boomerang's new original series from Warner Bros. Animation, "Bunnicula," an animated comedy series based on the bestselling children’s book of the same name. The series follows the paranormal comedy adventures of Bunnicula the vampire rabbit, who, instead of drinking blood, drains the juice of carrots and other vegetables to boost his supernatural abilities.

"Be Cool Scooby Doo!" is an all-new 22-minute animated comedy series featuring the Scooby gang, back with a modern comedic twist on the beloved classic.

Finally, in "Wabbit–A Looney Tunes Production," Bugs Bunny stars in all-new shorts that find the iconic carrot-loving rabbit matching wits against classic characters like Yosemite Sam and Wile E. Coyote along with brand-new foes.

“Turner Broadcasting has a very strong kids and family business around the world and our exciting new partnership with Warner Bros. presents a number of new opportunities that will help strategically grow the Boomerang brand," says Christina Miller, president and general manager, Cartoon Network, Adult Swim, Boomerang. “Through this expanded relationship with our corporate partners, we will create new content that will engage fans across a variety of screens and platforms and further grow these timeless franchises that we’ll leverage not only across Boomerang but also our global kids and family portfolio of businesses.”

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