Guru Studio has announced the appointment of licensing agent Brand4rent to manage the M&L program in Russia and CIS for "True and the Rainbow Kingdom," including all consumer products such as games, apparel, housewares, accessories, publishing and party decorations.  

"We're excited to work with a strong international player like Guru Studio and build the 'True and the Rainbow Kingdom' brand in Russia," says Denis Kulakov, chief executive officer, Brand4rent. "We're already seeing success with the brand due to the show's standout animation, charming characters and fun narrative."  

This year, the series launched in Russia on Carousel, with all four seasons rolling out now. The brand is also on every main Russian VOD-platform and has launched an official YouTube channel in Russia.    

"Brand4rent has a proven track record of building long-lasting successful brands in Russia," says Jonathan Abraham, vice president, sales and business development, Guru Studio. "With Brand4rent, we're confident that True will rise to be a strong licensed property in Russia."