The Wiggles Sign with United Talent Agency

Agency will handle touring, licensing and publishing in North America.

License Global

May 23, 2024

1 Min Read
The Wiggles, United Talent Agency
The Wiggles United Talent Agency

The Wiggles, the children’s entertainment group, has signed with global talent, entertainment, sports and advisory company, UTA. The agency will handle touring, licensing and publishing for The Wiggles in North America and build a merchandising program with key categories and major retailers extending the play pattern and joy to an entirely new generation of children and the “kidults” who grew up with The Wiggles.

Leading the efforts for the North American licensing and publishing initiatives will be UTA’s Sid Kaufman, who is reuniting with The Wiggles after first bringing them to the United States back in 1998. 

For more than 30 years, The Wiggles have educated and entertained children around the world, establishing themselves as one of the most respected and beloved names in the edutainment space. 

The Wiggles have sustained global success connecting with their fans by remaining one of the most prodigious touring acts in music. Their live shows annually sell out to audiences on three continents. North America continues to be the biggest market, where they once sold out New York’s Madison Square Garden 12 nights in a row. A tour is being planned for the summer of 2025 throughout the United States and Canada.  

In terms of content, parents and their children now have access to more than three decades of The Wiggles’ content generating over three billion views. Leading the way is the recently launched YouTube-only series, “Wiggle and Learn,” which in just two short months has become the most-streamed content on the group’s channel. New music and a variety of collaborations will drive a host of new content initiatives. 

Haven Global will continue as The Wiggles’ international licensing agency. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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