U.S. licensing program will feature branded calendars, puzzles, mugs, t-shirts and more.
ITV Studios Global Entertainment has appointed Spotlight Licensing and Brand Management to manage the North American licensing program for the British historical drama series “Victoria.”
“‘Victoria’ is a popular and critically-acclaimed television series with a fascinating story, a wonderfully talented cast and absolutely gorgeous costumes and scenery, so we are very excited about launching ‘Victoria’ for licensing in America not only as a popular entertainment property for calendars, puzzles, mugs, t-shirts and the like, but also as a quintessentially British brand for home furnishings, jewelry, tea and other inspired-by goods,” says Carole Postal, president, Spotlight Licensing.
“Victoria” draws on real-life events and Queen Victoria’s own diaries to tell the dramatic and surprising story of one of Britain’s most beloved monarchs. The series airs on PBS Masterpiece in the U.S.
“We are looking forward to working with Spotlight Licensing to secure appropriate North American partners for a wide range of beautiful products, which our millions of ‘Victoria’ fans in the U.S. and Canada will love,” says Trudi Hayward, senior vice president, head of global merchandise, ITV Studios Global Entertainment.
Spotlight Licensing will also be showcasing “Victoria” at Licensing Expo, May 23-25, at Booth #A196.