Inspired by the rainbows that were displayed during the Covid pandemic in support of key workers, The Snowman Winter Windows campaign encouraged families to create a scene from Raymond Briggs’ timeless picture book, “The Snowman,” to share a little magic with their community and help to raise vital funds for U.K. children’s hospices.
This year, Snowman Enterprises are working with longstanding charity partner the British Red Cross to reach an even wider audience with this campaign. The British Red Cross will be the charity partner for the 2021 Winter Windows campaign and will be encouraging children to create Snowman window scenes by including the activity as part of their schools outreach programme. Official Snowman social media channels will include a dedicated donation link on all Winter Windows content this year to support the British Red Cross.
In support of this new festive tradition, Snowman Enterprises has engaged artist and social media influencer James Lewis as The Snowman Winter Windows ambassador this year. James will create a series of digital tutorials and content to inspire families to take part in this new festive tradition and create a Snowman Winter Window at home.
“We are keen to build on the success of last year’s campaign, and inspire as many people as possible to take part in this new festive tradition for ‘The Snowman’, and sprinkle some magic at home and in local communities,” says Izzy Richardson, global owned brands director, Penguin Random House Children's. “We’re delighted to be working with the super talented James Lewis this year and we know that his incredible content is going to bring The World of ‘The Snowman’ to an even wider audience.”
The World of The Snowman website has recently been relaunched and this will provide the perfect destination to host the digital content and tutorials, whilst James Lewis will share content with his global audience of over five million followers on Instagram and TikTok.
"Having been a life-long fan of the work of Raymond Briggs, it was an honor to be asked to be ambassador for The Snowman Winter Windows Campaign this year,” says Lewis. “The festive season for me, is all about getting together with family and creating new memories, so I’m excited to invite people from all over the world to join me in bringing the magic home by creating a Snowman window display."
In addition, James will be hosting a live draw-a-long segment at a World of “The Snowman” influencer event this November which will offer guests and their families a fully immersive, festive family workshop.
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