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Silvergate, Merlin Dive into ‘Octonauts’ Attraction at Shanghai’s Sea Life

The new creative partnership will bring Silvergate’s “Octonauts” to Changfeng Ocean World in Shanghai.

License Global

January 6, 2020

1 Min Read
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Silvergate Media has announced a new creative partnership with Merlin Entertainments that will bring its preschool property “Octonauts” to Changfeng Ocean World in Shanghai, part of the Sea Life global aquarium chain. Launching in June 2020, the new attraction will be the biggest “Octonauts” attraction worldwide.

“Our partnership with Merlin Entertainments underlines our ongoing commitment to dive deeper into innovative and immersive events that bolster our brands,” says Ron Allen, external vice president, commercial, Silvergate Media. “This new interactive adventure with Changfeng Ocean World will give fans an unforgettable ‘Octonauts’ experience that truly reflects the show’s core values of education, exploration and entertainment; it’s a perfect brand synergy. We look forward to sharing the attraction with fans in China this summer.”

Visitor attraction operator Merlin is creating a themed “Octonauts” experience that will give families the opportunity to play and explore in a fully submersed Octopod within Changfeng Ocean World’s new Stingray Bay experience. Visitors to the new attraction will join characters including Captain Barnacles, Kwazii and Peso and embark on an “Octonauts” mission, learning about the world’s oceans and the incredible creatures that live within them. There will also be a dedicated gift shop on-site offering retail opportunities to the brand’s many licensing partners.

“Fun and discovery are at the core of what we do at Merlin, and that is why ‘Octonauts’ is an ideal fit for us,” says Anthony Newman, global brand marketing director, Sea Life, Merlin Entertainments. “The new attraction will bring ‘Octonauts’ to life in a way that has never been done before, and we are very confident it will drive growth in visitor numbers when it launches at Changfeng Ocean World.”

Silvergate is currently readying the launch of the fifth season of “Octonauts.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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