Sponsored By

Sesame Place Theme Park to Open in San Diego

Features new “Sesame Street”-themed rides, water attractions, an interactive “Sesame Street” Neighborhood, daily live character shows and parades.

License Global

February 9, 2022

2 Min Read
The SeaWorld Park & Entertainment logo next to the Sesame Workshop logo
SeaWorld Park & Entertainment/Sesame Workshop

SeaWorld Parks & Entertainment and Sesame Workshop announced the all-new Sesame Place San Diego theme park opening March 26. The first to celebrate the park opening will be Season Pass holders who will be invited to exclusive grand opening events filled with character meet-and-greets, photo opportunities, collector items and more. Pre-opening Season Pass pricing is available now for a limited time.  

“Since 1980, Sesame Place has been a key part of the Sesame Workshop extended family and mission of helping kids grow smarter, stronger, and kinder,” says Steve Youngwood, chief executive officer, Sesame Workshop. “We are thrilled to partner with SeaWorld Parks & Entertainment to introduce the West Coast’s only standalone theme park based entirely on the award-winning educational program, ‘Sesame Street.’ Sesame Place San Diego will offer kids and families an immersive opportunity to play and learn with their favorite furry friends and continue enriching their experiences with ‘Sesame Street.’” 

The new 17-acre park will be the only Sesame Place location on the West Coast and the second location in the country. The park will be open year-round with 18 “Sesame Street”-themed rides and water attractions, including a kid-friendly rollercoaster and a 500,000-gallon wave pool. The park will also feature a musical play area, an interactive “Sesame Street” Neighborhood complete with the 123 Stoop, daily live character shows, parades, photo opportunities and more. 

"This is an exciting milestone for our company, as this is the second Sesame Place in the United States and the first new theme park we've opened since 2013,” says Marc Swanson, chief executive officer, SeaWorld Parks & Entertainment. “We are thrilled to debut this new park and add a premiere tourist destination to California that is so appealing to families. Having spent part of my career with this company at the original Sesame Place in Pennsylvania and being part of its success, I’m looking forward to continuing the legacy on the West Coast and providing a fun place to visit where life-long memories are created as fans experience what they love about the iconic show in a new way.” 



Read more about:

SeaWorldSesame Workshop

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like