DreamWorks Animation has appointed Saban Brands Israel as its consumer products licensing agent in Israel.

“Saban Brands Israel’s unparalleled expertise in the region will ensure that families across Israel will have access to our characters and franchises through an incredible array of merchandise,” says Jonathan Baker, head of international consumer products, DWA. “DreamWorks Animation fans worldwide are eager to engage our brand, and this deal marks the latest effort to expand our global footprint.”

Effective immediately, SBI will represent upcoming DreamWorks Animation feature film and television properties for merchandise, retail and publishing.

Among the properties included in the deal are the upcoming film How to Train Your Dragon 2 (out June 19 in Israel), the ongoing TV series “Penguins of Madagascar,” “Kung Fu Panda: Legends of Awesomeness” and “Dragons: Riders of Berk” and the DWA franchises Shrek, Kung Fu Panda, Madagascar, How to Train Your Dragon and Puss in Boots.

“We are excited to align with DreamWorks Animation and bring its portfolio of iconic characters to families in the marketplace and further its position as a premiere entertainment company in Israel,” says Gil Saban, managing partner, SBI.