Rocket Licensing, which is managing the licensing campaign for “Ruff-Ruff, Tweet and Dave” on behalf of Collingwood and Co, has announced the first licensees for the interactive CBeebies TV show.

Posh Paws will produce plush, talking plush and beanies of Ruff-Ruff, Tweet, Dave and their friend Hatty the Hamster for launch at retail in spring 2016.

U.K. kids’ magazine publisher Immediate Media has been licensed to include features based on the show in its multi-character magazines CBeebies Weekly and ToyBox. The first issues featuring Ruff-Ruff, Tweet and Dave hit newsstands in late May.

“After only a few weeks 'Ruff-Ruff, Tweet and Dave,' with its lovable, funny characters and clever and very engaging interactive element, is firmly established as a popular kids’ show,” says Rob Wijeratna, joint managing director, Rocket Licensing. “No wonder it’s already proving to have strong licensing appeal and looking like a very promising prospect for the retail market.”